Some rely on this (i.e. social media) mechanism completely; others can compile their efforts with traditional marketing approaches, as well. Regardless, there are several channels available. This implies that the efforts are scattered; require one person working through several and/or many people working through each one. Of course, traffic and the size of the business/activity are key.
As we know social media need two things:
- A continuous flow of high-quality content and
- someone to post that content and communicate with your company’s fans/followers. A good social media program is resource intensive; it’s also for the long term.
Source : Discussion On LinkedIn
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